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Téa

Kruisenga

About

Retread is all about being able to retread your friendship with people and groups in a new area. We are committed to providing you with groups that match your hobbies with people who are just as passionate about them as you are.

Main Focus: App design

Problem

60% of retirees and those on the verge of retirement want to move somewhere else. This may include moving a few hours away, to a new state, completely across the country, still want to do the same activities and would like friends to do activities with.

Solution

Create an app that provides retirees with groups of people based off interests and hobbies while giving them the opportunity to experience their hobby while finding new friends.

Retread

The logo and branding

Retread was created with the idea of retreading something. The definition of retread is to go back over or make a new tread in something that is warn. Retread is designed with the idea of taking your group of individuals you shared a hobby with and recreating that type of friend group in your new area.

Rugged ride

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq rr ss tt uu vv ww xx yy zz

Helvetica-Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq rr ss tt uu vv ww xx yy zz

the typefaces used in the branding is rugged ride and Helvetica-bold. the tire looking typeface paired nicely with the easy to use and read font. 

The app experience

An interactive app that connects retirees with groups in their area. 

Sketching the key screens for the app is what starts the different potential layouts the app could have. The final product varies from the sketches as multiple rounds of iterations were implemented

Taking new users as the highest consideration, it was important to include a step by step onboarding letting user knows exactly what they will be experiencing and using within the app.

The user

Retread is for the recent retiree who may not know a-lot of people in the city they chose to retire too. The main purpose is to provide friendships and activities to get retirees out and about and learning how to enjoy their hobbies in their new areas

Step by step screens that gather essential information about users to identify their hobbies and activities to match them with the best fitting groups. 

These pages show how you can swipe through different groups, while being able to read who they are and what they value/do together.

The extension

When a group gets together, they can order retread tshirts so that they can easily identify who is apart of their group, making new users feel more comfortable in finding their group.

Once you find a group your interested in, you are added to their groups chat area, here you can talk about whos been doing what, different places people recommend you go to experience your hobby and set up meets for larger groups of you to get together and do what you love